Frost and Associates

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Who is Frost and Associates?

Frost and Associates is commercial and residential appraisal firm which also provides various types of valuations such as business or inventory valuations. They are the biggest appraisal firm in Edmonton and are looking at expanding their service offering and market share. They have been in existence for over 30 years and have enjoyed being one of the top and most reputable firms around. Some of their clients include the Cameron Developments, Canadian Tire, Rohit, Alberta Government, City of Edmonton and many more. There are many different levels of credentials that are required to provide this service and Frost has virtually all of them which makes them a one-stop shop within this industry. The banks, lenders, and investors require these types of appraisals to be able to make informed decisions at all times.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”50px”][us_single_image image=”923″ size=”medium” align=”center”][/vc_column][/vc_row][vc_row height=”huge” us_bg_overlay_color=”#4885ed”][vc_column width=”1/4″][us_single_image image=”1123″ size=”medium” align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

The Challenge

Frost and Associates approached us with a fairly big dilemma, they had recently just redesigned their website with another digital marketing firm and spent the last 8 months working with them to try and get to the top of Google for the terms they wanted to be at the top for. Unfortunately for them, but fortunately for us, the other firm was unable to provide any significant movement on Google besides losing positions. Frost was still under a two-year contract with this firm however the firm was not delivering the value that they proposed. The other firm had argued the fact that they were in a very competitive space and gains on Google would only happen over the long-term. Frost did not feel that this made a whole lot of sense since they had an online presence far longer than the competitors that were in the top Google positions. They came to us asking if we could get them to the top of Google sooner than 2 years, our answer to that was, “if we can show significant gains within the first 3-4 months, fire us”.[/vc_column_text][/vc_column][/vc_row][vc_row height=”huge”][vc_column width=”1/2″][vc_column_text]

The Analysis

Since we didn’t need to design and develop a new website, that part of the solution was put to rest. The original firm did a decent job with the design and structure of the website, however, did miss some small tweaks that needed to be fixed along with a lack of content on the home page and a few pages internally. We also conducted a thorough audit of all backlinks currently pointing to the site which was quite scarce knowing that the site has been around for a very long time. We also worked with the owners of Frost to better understand what they were doing as a business now and into the future so that we could properly strategize a plan that had both outcomes in mind. Frost wanted to start obtaining more and more business through Google as the residential appraisal industry was dying off due to computer systems taking over the process. They wanted to focus on the commercial and industrial appraisal work as it was custom and they knew that there were many investor and property owners that constantly Googled for their services, they just wanted to be the first to get the leads.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50px”][us_single_image image=”1092″ size=”tnail-masonry” align=”center”][/vc_column][/vc_row][vc_row height=”huge” us_bg_image=”1121″ us_bg_parallax=”vertical”][vc_column width=”1/3″][us_single_image image=”1098″ size=”tnail-masonry” align=”center”][/vc_column][vc_column width=”2/3″][vc_column_text]

The Strategy and Solution

It was quite simple from a high level, we needed to create a plan that got Frost to the top of Google for commercial and residential appraisal services. Our market that we wanted to dominate for them was Edmonton and surrounding areas for the time being however left it open for expansion into other markets and services. Frost went from the middle and bottom of page 2 for their desired keywords to the top of page 1 for all of them within the first two months of us working with them. They started to get more than double the amount of traffic and leads from when they were on page 2. The revenue they generated by investing in our services, more than made up for the amount we are charging them. We aim to generate an exponential amount more revenue from our services for each one of our clients otherwise our service isn’t what we dreamt it up to be.
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The Results They Wanted

Within the initial 2 months of us working closely with Frost, we are able to provide the results that Frost had been looking for the entire time with the other firm that they had worked with. Don’t take our word for it, click on one of the links below to see where they currently are on Google.

Commercial Appraisals Edmonton (click me)
Business Valuation Edmonton (click me)
Edmonton Appraisals (click me)
Home Appraisals Edmonton (click me)
Edmonton Real Estate Appraisal (click me)[/vc_column_text][/vc_column][vc_column width=”1/2″][us_single_image image=”1085″ size=”medium” align=”center”][/vc_column][/vc_row]