Chadi and Company

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Who is Chadi and Company?

Chadi and Company specialize in criminal and injury law with offices located in Edmonton and Fort McMurray. They are one of the top law firms in all of Alberta and will travel to every part of Alberta or Western Canada to defend their clients. If you are ever mixed up or involved in a criminal activity, been in an accident or have been charged with impaired driving, Chadi and Company is the law firm for you.  Hopefully, that is never the case.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”50px”][us_single_image image=”929″ size=”medium” align=”center”][/vc_column][/vc_row][vc_row height=”huge” us_bg_overlay_color=”#4885ed”][vc_column width=”1/4″][us_single_image image=”1123″ size=”medium” align=”left”][/vc_column][vc_column width=”3/4″][vc_column_text]

The Challenge

Chadi and Company came to us with a unique request. Over the year they have created an incredible reputation for defending clients throughout all Western Canada, however, was nowhere to be found on Google. Many times their own lawyers would Google themselves only to find they were in the weeds beyond page 10. They had recognized that word of mouth leads was their bread and butter but what would allow them to expand would be a constant influx of business leads via top rankings on Google. They just didn’t know how to get started nor climb the Google ranking ladder so more people could find them.[/vc_column_text][/vc_column][/vc_row][vc_row height=”huge”][vc_column width=”1/2″][vc_column_text]

The Analysis

It was time to get started. Through our initial meeting, we knew exactly what Chadi’s goal was but we needed to first figure out what we had to work with. Unfortunately, Chadi had listened to “SEO Experts” they had hired in the past who led them down the wrong path purchasing multiple domains which were left doing nothing for them. We advised them that the best course of action was to go with one domain which we would first develop a new website that followed all the best practices and then begin to establish the authority and credibility with Google. As we did our initial research, we also found that it might be best to dominate the Fort McMurray market before going after the Edmonton market. Unfortunately the number of crimes coupled with the immense competition on Google, we wanted to go after a market that could easily be dominated but provide a good rate of return, Fort McMurray. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space][us_single_image image=”1131″ size=”tnail-masonry” align=”center”][/vc_column][/vc_row][vc_row height=”huge” us_bg_image=”1137″ us_bg_parallax=”vertical”][vc_column width=”1/3″][vc_empty_space height=”50px”][us_single_image image=”1133″ size=”medium” align=”center”][/vc_column][vc_column width=”2/3″][vc_column_text]

The Strategy and Solution

Our strategy had laser focus working in a smaller market so we could help Chadi dominate much quicker while at the same time establish the authority and credibility Google is looking for. Basically, we were looking at proving Chadi is a player so when the focus changes to a market like Edmonton, we will have built up a really good history with Google.

Just think about how many injury lawyer commercials you’ve seen on TV or being advertised on a bus bench or billboards. Since had little to no history in Google’s eyes, our first order of business was to create a backlink strategy that dealt with just that. After the first three months, we started to see some very big gains however we knew those were the easy gains, from nowhere to the first three pages on Google are always the easiest to obtain. The real work didn’t start until our clients were on page two or bottom of page one. The next three months, we changed our strategy and it paid off immensely, we were able to crest all 5 keywords to the top of page one on Google. We are now changing our strategy to fending off all the law firms in Fort McMurray and starting do the same within Edmonton.[/vc_column_text][/vc_column][/vc_row][vc_row height=”huge”][vc_column width=”1/2″][vc_column_text]

The Results They Wanted

Chadi and Company were super excited about the results that we were able to provide them. At the beginning, they really didn’t believe that they would obtain new business via online but we were able to prove that incorrect. They are consistently 30 new potential clients a day finding them on Google.

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