White Hat’s 16+ years of business experience, thought leadership, and track record of results catapulted White Hat to become one of the most sought-after, experienced SEO company in the Alberta – led by industry experts to give you the highest standard SEO in a unique, meaningful and powerful way to increase your inbound leads, grow your business and bring you confidence and peace of mind in today’s challenging environment.
It is more complex, nuanced and sophisticated than ever before. Consider just a few years ago anyone could acquire enough links and their site would rank. Now with Google updates like Panda and Penguin, companies have either been irreparably penalized, lost all their rankings, or soon will–many times caused by their former or current SEO firm.
Google will eventually discover if you are breaking the rules. In order to grow your business online, you can’t afford to take chances with your SEO. The negative manual actions instituted by Google can be everlasting and sometimes only corrected with a new domain. We have been through every possible Search Engine Optimization scenario you can think of and we know how to guide your business to success. Today, strategic depth, big data analysis, sophisticated content creation and distribution, and a deep understanding of conversion science are the coin of the realm for a top SEO expert team. After all, Google continues to invest and innovate to take their technology to a higher level, and therefore, so must your SEO company. And we do!
With our Niche/Locality Exclusivity guarantee, we are able to dominate the space you are in. We consider working for competitors as a conflict of interest, how can we get you to the top if we were telling your competitor the same thing, we can’t. And because of that we are able to have 100% focus on dominating for our clients, hopefully you.
Google’s Penalty Analysis – To win, it is absolutely crucial we eliminate any damage that may be caused by your previous SEO vendor or SEO team leader. We go through a 173 step process to evaluate against Google’s Panda and Penguin algorithms, and delivery a detailed and customized strategic plan that we will follow to reverse the damage and ensure it never happens.
Competitive Analysis – To compete, you have to know who your competition is and what they are doing on the Internet. Many times your “real world” competition is not the same as your online competition. Our website analysis and ongoing research of search engine optimization trends helps you stay on top and outpace your competition.
Deep Website Analysis – Your site will likely need work as we begin an SEO campaign. Our team will analyze the structure of the code on your site, directory structure, 404 error pages, content, and more to make sure that your site is ready to reap the benefits of an extended SEO campaign.
Keyword Research & Analysis – An SEO campaign focused on the wrong keywords, or those keywords that drive traffic but do not bring in new deals and meaningful business powering the highest ROI potential is not going to achieve your business goals. Our team will analyze your preferred keywords and strategize on how to rank your site for words that bring qualified traffic that convert to real business.
SEO Strategic Development – Every single SEO campaign is different. We will analyze the latest SEO factors to best strategize how to bring your site qualified traffic. Our team is comprised of experts in the field, from social experts, copywriters, designers, coders, and digital strategists. We use only “white hat” search engine optimization techniques. Yes, it is harder this way, but an authoritative site that has online dominance with no chance of being sandboxed by Google is what you need to sustain long-term revenue gains.
Structural Optimization – There are many structural components to your site that might affect your positions on the Search Engines Results pages. We will look at optimizing your navigation and directory structure so that you receive the maximum benefit when Google bot hits your site.
Code Optimization – There are many code optimizations that can be affected on a given site, as well. We’ll make sure that all code is up to current best practices, and will maximize the code on the site so that it can be crawled rapidly.
Image Optimization – We are all about the details and image optimization is something that is constantly over looked, well we see that as an opportunity to take care of all details including ensuring the images chosen to be on your site are super small enough for speed but not to the point of losing quality.
Content Development, Optimization and Marketing – Our team of content writers are world class, and able to produce on page and content marketing campaigns that will build buzz and drive new traffic.
Your Digital Business Partners – White Hat believes that great service is just as important as great online digital results. You will enjoy our collective Digital Partner Team who will be available to answer questions and coordinate elements of your campaign with all members of your White Hat team to ensure your communication and workflow is flawless.
A Dedicated Senior Digital Strategist – One of the most important parts of any successful SEO campaign is master strategy. Our Senior Digital Strategists have managed the toughest campaigns for some of the biggest and leading organizations in the world. Your dedicated Senior Digital Strategist will meet with you and refine, revise and eventually expand the strategy to meet all of your online business goals.
White Hat’s strategic SEO programs can power meaningful online business results for your small, medium or Fortune 500 Company. Contact White Hat now to learn more about how we can power your growth through an exclusive, customized, and strategic Search Engine Optimization campaign. Call White Hat Now to Gain the Power to Grow – 780-984-5703