In the past 2 years, SEO has changed more than it did in the preceding 5 years. The main drivers of these changes were Google updates named Panda, and Penguin. Panda was an attempt to cut down on people capitalizing on the “automated” nature of the Internet. This update penalized sites with duplicate, scraped, or “thin” content very harshly. It affected more than 12% of search results. Penguin, which was originally speculated as some sort of “over-optimization penalty” ended up being a large adjustment to the algorithms’ spam factors.
White Hat link building by veteran SEO consultants work to creatively improve search rankings and drive value through growing online awareness, brand presence and traffic to your site. Natural links at White Hat Marketing are produced through promoting high-value incredible content throughout the Internet.
We have a dedicated, brilliant and creative outreach made up of veteran SEO’s. Creating quality content is something White Hat knows is crucial for scalable link building. Outreach is needed for even the best content to acquire links. And, only White Hat has exclusive Content Marketing relationships with hundreds of very authoritative, high ranking and trafficked Comscore rated bloggers that are relevant to your site. They will take content put it into their own words on their own blog and their followers comment on it and it all links back to your site, “Conversations happening real time.” These are not rented links, they are there forever. That is the power of content marketing through our exclusive network. This way we earn you links through Content Marketing via Infographics, in-depth articles, white papers, flow charts, outreach, and guest blogging all focused on your site and with content marketing that can go viral to drive new business to your site.