We have cultivated this service over many years of trial and error with Google and have formulated a solution that we customize for each one of our clients. From client to client, niche to niche, market to market we have to tweak our strategy almost on a daily basis as Google is constantly changing its algorthym and our clients competitors aren’t just putting their feet up.
On-Page Optimization – On-Page is any of the work that is done directly to the website, from changing content, creating new pages, modifying graphics or changing navigation. It is very important that the site is optimized to be mobile-friendly and easy to navigate through. We ensure that each one of our client’s site is optimized from top to bottom.
Off-Page Optimization – Off-Page is in reference to any Search Engine Optimization efforts that are being completed outside of the website. To boil it down, these are the links being built throughout the internet pointing back to the website. Basically these links are called backlinks and the name of the game is to get as many high value backlinks pointing to specific locations within your website so Google can see this.
Analytics and reporting is the cornerstone of our specialized services. Without it, we are simply guessing what is working and what is not. We provide a monthly report to each our clients with details on the numbers that truly affect them.
White Hat has also teamed up with a few paid search specialists to assist our clients where they would like to have a professional manage their pay-per-click needs.
White Hat Marketing has partnered with some the top Social Media managers to help our clients with their branding efforts as well as build their community of followers.